If you’re interested in the field of influence, you might be intrigued by the topic of persuasion. With the rise of social media and the online world, we are constantly faced with persuasive messages deployed by the powerful. What are some of the ways to protect yourself against manipulation? How can we identify which messages are actually trustworthy? What are some of the layers of persuasion that make up our online lives?

Persuasion is a powerful tool. The ability to persuade others to change their minds or actions is a crucial skill in today’s workplace. But it is a skill that is often underexploited.

The topic of this blog is influence and persuasion. Specifically, it looks at the power of the human brain in relation to persuasion. It looks at how messages and ideas are actually transmitted by the human brain to influence others, including ourselves.

All across the world, I work with trainers, strength coaches, and rehab professionals.

These fitness professionals are frequently frustrated. Degrees, training certifications, and continuous education are all available to them.

These professionals aren’t sticking out despite their education, experience, and outstanding knowledge. Their phones don’t ring constantly. There are no appointments in their calendar. Customers aren’t bragging about you to their family, friends, or acquaintances.

What exactly is the issue?

By concentrating all of their efforts on the training and physical aspects of their jobs, they are oblivious to the psychological aspects. And it’s the things that make all the difference.

That’s why, in this video series, we’ll go through the six most important psychological concepts of persuasion and influence.

When you put them to work at your company, you may expect:

  • more new customers,
  • improved client retention
  • more client referrals, and
  • better client outcomes

Click the play button below to discover more. (Alternatively, click here for part 2 or here for part 3).

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Getting acknowledged as a professional

So, you’re a fantastic coach.

You have a degree in exercise science. There are more training credentials than you can fit on the wall of your office. You’ve also spent a fair fortune on continuing education with the industry’s top experts.

So, why aren’t you getting any new clients? Why isn’t your calendar overflowing with appointments? Why aren’t your long-term clients gushing about you to everyone they meet?

Why can’t clients perceive the difference between you and everyone else in your market, despite your expertise?

And why do certain trainers — your competitors – who have far less education and experience than you do, gain more new clients? Have a larger/more devoted clientele? And get a lot of business via referrals?

You can be too one-dimensional, according to Robert Cialdini, author of the best-selling Influence: The Psychology of Persuasion.

Your obsession with exercise science may be causing you to overlook psychological research. Your competitors are acquiring an advantage in this area.

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Influence research by Cialdini

Cialdini, a lifelong “sucker” for marketers, became fascinated by how professional “influencers” utilize their skills to persuade him to do things he would not have done otherwise. Purchase items that he didn’t require. Say yes to things he should have said no to in the first place.

He went undercover for three years to learn about their ways.

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He also went into the psychological literature because he has a PhD in psychology.

He developed six essential principles of influence that marketers employ to induce near-automatic compliance in customers using a combination of scientific research and real-world experience.

So, how does this relate to you and your training?

Everything, to be precise. Prospective and present clients are constantly analyzing you and your services. Is it better for them to sign up or not? Should they listen to your counsel or disregard it? Should they stay with you or look for a new partner?

You can focus your attention on the areas that will help you develop your business while also achieving better client results if you understand how the evaluation process works.

Clients are constantly assessing.

We look for specific things when someone makes us an offer or encourages us to trust their knowledge.

In reality, before we examine the offer, we run a series of subconscious algorithms to determine whether or not we should even listen to it.

And the more hectic and hectic our schedules become, the more subconscious this process becomes. We have no idea it’s happening.

There’s a short list of questions we ask ourselves when assessing any offer, whether it’s a gym membership, personal training package, or nutrition coaching program, according to best-selling book and marketing expert Seth Godin.

  • Do I recognize this individual?
  • Did they come from someone I know?
  • What is her place of employment? (Is it the FDA? The New York Times, perhaps?)
  • Is she the recipient of any honors? Is she well-known?
  • Are there any errors or shoddy design elements?
  • Is it true that they are bothering me?
  • Is this someone I already follow on social media?
  • When I visit the website, does it play music?
  • When I bring this project up with my supervisor, will he be pleased?
  • Who else is mentioning, referring, or collaborating with this person?
  • Is it possible that it’s too wonderful to be true?

Of course, some of these questions will apply to your company, while others will not. The point remains the same, though.

If your competitors know how clients think and ask questions, and you don’t, they’ll have a significant professional advantage.

They’ll be more successful at gaining new clients, maintaining existing ones, generating more referral business, and, most importantly, delivering client results.

Remember that if you can’t persuade a client, you won’t be able to assist them build new habits or a new connection with exercise and diet.

Worse yet, if you fail, the media, food industry, and pharmaceutical industry will continue to influence them. This isn’t good.

Today’s takeaways and a wrap-up

Part 1 of Influence: The Power of Persuasion for Fitness Professionals is now complete.

For the time being, here are some crucial points.

  • Clients are acutely aware of subliminal indications and utilize them to assess you.
  • Cialdini outlines these indicators and tells you how to improve your image in his book Influence.
  • Your clientele will do better and your business will expand if you improve your image.

Part 2 of this video series delves deeper into Cialdini’s beliefs.

We’ll go through the six persuasion principles and show you how to use them to aid customers while the rest of the world tries to sell them something they don’t want or need.

Whether through a friend, colleague, or an acquaintance, most people know that they need to change the way they eat. The problem is knowing how to do it. I think that knowing the power of our thoughts, as well as the power of our words, is the key to writing our own success story.. Read more about robert cialdini and let us know what you think.

This article broadly covered the following related topics:

  • robert cialdini
  • power of persuasion
  • influence the psychology of persuasion summary
  • science of persuasion
  • influence the psychology of persuasion chapter 4 summary
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